To inform people in boycotting Israeli products (made in Israel or made outside of Israel but directly or indirectly support Israel) send out an emails, tweets, share Facebook pages, post boycott information on forums and different blogs, send out text/SMS messages to people in your mobile phone book, call people and tell them.
Most consumers do not realize the extent of the penetration of Israeli goods in Europe, and in particular the UK market.
The purpose of this campaign is to draw awareness to this and to encourage people to join the boycott by starting with boycotting 'made in Israel' products.
Does the boycott work?
According to the Israeli Union of Industrialists, following the attack on Gaza, one in five Israeli exporters are having difficulty selling abroad due to the boycott. Yair Rotloi, chairman of the association's foreign-trade committee revealed:
"Twenty one percent of local exporters report that they are facing problems in selling Israeli goods because of an anti-Israel boycott, mainly from the UK and Scandinavian countries".