Once considered a commitment to lifelong anonymity and even invisibility in Israeli society, today a Shabak agent who achieves high rank in the service, especially the director, is considered a candidate for membership in the top brass of the Israeli government and business community. This process follows a trend started by ex-generals and colonels of the Israel Defense Forces, the trailblazers including Moshe Dayan, Ariel Sharon, and Yitzhak Rabin. In the Shabak and the foreign intelligence Mossad service, the trend showed up much later (during the mid-1990s), even though Isser Harel (who served as head of both services) and Meir Amit of the Mossad both served as lawmakers.
Ex-Shabak directors today are increasingly visible as candidates for higher office. Yaakov Peri became the chairman of Bank HaMizrahi in 2002, and also became a highly visible guest on television programs. Carmi Gillon serves as Chairman of the Local Council of Mevaseret Zion, a Jerusalem suburb, while Avi Dichter and Ami Ayalon were at one time leading candidates for defense minister (Dichter for the Kadima party formed by prime minister Ariel Sharon, Ayalon on the Labour party ticket). Dichter eventually became Minister of Internal Security in the government led by Ehud Olmert. Ayalon has attracted widespread following as a co-initiator with Palestinian dignitary Sari Nusseibeh of the non-governmental Peoples' Voice initiative to petition the governments in Israel and the Palestinian Authority for a permanent settlement.
In 2007, the service launched its first ever public recruitment drive, unveiling a "slick Web site" and buying on-line ads in Israel and abroad in a campaign aimed at "attract[ing] top-tier computer programmers" to its "cutting-edge" IT division. On March 18, 2008, it was announced that Shabak's official website would also offer a blog, where four of its agents would discuss anonymously how they were recruited, and what sort of work they perform; they would also answer questions sent in by members of the public. The decision to launch the blog was made by the Shin Bet's top brass, including head Yuval Diskin, and is part of an attempt to attract hi-tech workers to the agency's growing IT department. According to Shabak officers, the Web site and blog are aimed also at promoting a more accessible and positive public image for the secret service, long associated with "dark, undercover and even violent activity".